Shut in movie theaters3/9/2023 Later that day, Universal broke its theatrical windows and announced that it would soon offer Emma, The Hunt and The Invisible Man to stream for $19.99. Greenfield swore in an interview on Monday afternoon that it simply did not make economic sense for big studios to ship films straight to streaming in an effort to recoup some profits. With the ground constantly shifting under everyone’s feet, studios are trying to rapidly calculate how to cut their losses. And on Saturday, Daniel Craig fulfilled his Saturday Night Live hosting gig even after the James Bond film was pushed back to the fall. Servers in Hollywood’s Dolby Theater donned protective gloves to hand out hors d’oeuvres at the the American Mulan premiere just days before its release was delayed indefinitely. The marketing machine took time to come to a stop. “As more Americans shift to a strategy of social distancing, we might continue to see increases in how they are connecting to all media,” says Peter Katsingris, SVP Audience Insights at Nielsen.Īt this point, the future of the movie industry remains uncertain. TV-watching has increased in countries that were hit early and hard by coronavirus: South Korea saw a 17% increase in TV viewing, according to Nielsen, and Italy has seen a 12% increase in TV watching in the Lombardy region, the center of the Coronavirus outbreak, according to the Italian Joint Industry Committee, Auditel. That firm’s research has found that during times when people are forced to stay in their homes - say, waiting for a hurricane to pass - they increase the amount of content they watch on TV or streaming by as much as 60%. Meanwhile, Nielsen found a 6% increase in television viewing across America over the weekend and a 13% increase in the use of streaming devices (including streaming sticks and smart TV apps). Other festivals, like Tribeca, have already followed suit, while the fate of Cannes, scheduled to take place in May, hangs in the balance. The city of Austin, Texas, cancelled SXSW, a major blow to independent filmmakers hoping to launch their careers on the festival circuit and to dozens of SXSW employees who were subsequently laid off. Fast 9 pushed its release date an entire year ahead, while other postponed release dates remain unannounced. Most of the major movies set to premiere in the next few months - Mulan, Fast and Furious 9, A Quiet Place 2 and Black Widow, to name a few - have been delayed. and Los Angeles have begun to reduce admittance or close outright, studios have begun to scramble. ![]() In the following weeks, as movie theaters in major American cities like New York, Washington, D.C. Two weeks ago, producer Barbara Broccoli made what, in retrospect, was the portentous decision to move the next James Bond film, No Time To Die, from its April release date to November in hopes that the virus will be under control by the holiday season. As COVID-19 spread, other countries followed suit. The global box office took its first hit when the Chinese government shut down movie theaters on January 23, dashing the hopes for major international plays like Mulan and Fast and Furious 9 that rely heavily on China’s box office.
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